By default, any segment created in Data Query 3 allows you to focus on a target population that corresponds to its characteristics: country of origin, action performed, pages loaded, etc.
With this new feature, you can now carry out the reverse analysis: exclude visits, visitors or users who meet certain conditions! This will allow you, for example, to create a cohort of visitors who have not carried out a conversion action.
Part of Data Query 3's agility comes from features that allow you to create items on the fly such as advanced segments or, more recently, metric-to-metric calculations. We're now adding a new feature that allows you to apply a segment to one or more metrics in a dataset!
This feature is particularly useful when you want to compare two segments. For example, the number of conversions made by visitors using a Smartphone compared to the number of visitors using a connected TV.
It is now possible to download all your personalised properties in a single click via the extract my customised var button from your Data Management interface. This will show you how Data Query 2 fits with the new Data Query 3.
In the configuration of your properties, there is also a new Customised Variables Migration panel, giving you a list of the custom indicators (site indicators, page indicators, order indicators and global custom variables) for each site, as you declared them and tagged them between Data Query 2 and the new Data Query 3.
Using the Data Model, we have merged the values into this single property in order to provide you with multi-site analyses.
This update adds a new expiration date to the UUID used for visitor identification set to 13 months by default.
The update sets the expiration date to already existing UUID, meaning there will not be a general expiration of these UUID.
Please note that new updates will not reset the expiration date or kill the UUID.
The AT Connect Semji integration enables you to simplify your content marketing measurement strategy through AT Internet data integration. Access your personal Semji space and directly connect the AT Internet source to discover the content with the most potential in terms of traffic and conversions. Semji reveals the possible SEO optimisations and allows you to follow the gains generated by your content marketing strategy.
More info in the Help Centre
You can use in Data Query an eco-mode that will help you improve the performance of the requests and reduce the environmental impact. Find more information in our help centre.
Would you like to analyse the behaviour of certain users of your mobile applications when they use your responsive site? Or would you prefer to understand how visitors to your store behave when they browse your corporate site?
Nothing could be simpler with cross-site segmentation; you can follow users or visitors from one site to another.
Cohorts without properties
It is now possible to create segments for cohorts of visitors or users, without attaching them to specific properties. For example: segment on all visitors who have visited the site in the last 7 days.
You can now save the created segments from Data Query. They are in the left panel, below the properties and metrics lists, or directly in the live segmentation panel.
The segmentation breadcrumb trail has been improved. In particular, it offers more information on the characteristics of the cohort used: reference period, site(s).
Select all your sites!
Harness the full power of Data Query by selecting all your sites in one click for even more advanced multi-site analysis.
Create your own metrics calculations on the fly, applying any operator between the metrics of your choice.